I am a largely self-taught and self-made marketing designer.
I began my career as an assistant in an ad agency, where I saw firsthand the idea that creativity was binary — you either were or weren't "a creative". I knew which side I wanted to be on and that I needed to make the switch sooner than later.
In the early hours before my long, arduous commute into Washington, D.C., I sat in a coffee shop doing whatever I could to build up a body of work, taking on free or discounted projects and creating spec work to show my style and range. Not long after, I got someone to take a chance on me and got my first creative job.
In a few short years and without a formal design degree, I built a successful creative career from scratch and wound up leading the national marketing effort for a celebrity-backed tech startup that was revolutionizing its industry.
Today, I continue to make an impact on the brands and the bottom lines for companies big and small. The relentlessly positive, scrappy, no-bull-crap-all-value energy that helped me build my personal brand is what I bring to all of my clients. I do a lot with a little, get as invested in the success of my clients as they are, and passionately create brands with personality & meaning.
Frequently asked questions
What if I only need a logo?
What are your prices?
Prices vary depending on the scope and timeline of the project, so after learning more about your business and goals, I create a custom proposal for you.
Why should I work with you?
I don't think you necessarily should! Firstly, we need to make sure it's a good fit.
Do you like the style of other brands that I've created? That's a good start. Do you have a clear idea of your business goals and the value you bring to your audience?
I start by getting to know you and seeing if I'm the right person to help.
How do you show success?
I know what we all care about - ROI.
Work smarter, not harder. Efficiency + organization are key to my business and being a working mom. It’s better for everyone when I can deliver high value items because I am allocating resources well and focusing on things that matter. I don’t waste time - mine or anyone else’s.
Style, Taste, and Design Matter. I deeply believe in the power of good design and what we create together. I've seen the results first hand. But the passion itself runs deep. When I die, I can only hope people say, “She had great taste.”
Intelligence + Strategy Fuel Everything. I’m only where I am today because I’m strategic about everything that I do. Nothing is by accident. I help bring clarity of purpose and goals to my brands so that they have a brand roadmap.
Do it enthusiastically or not at all. Once I have a general sense of where I’m going, I enthusiastically and ferociously do whatever is necessary to move the needle forward. I bring this energy to all my clients to create a real impact in their businesses.
Keep Growing + Adapting. I am always adding new tools to my toolbelt and adapting as I go. A growth mindset is crucial in marketing and in life.